About the Client

Sole Creations is a custom shoe brand inspired by street art, self expression, and individuality. The brand gives people the chance to design shoes that reflect their own creative style , bold, original, and unapologetically unique.

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The Challenge

The challenge was to create a brand identity that feels fun, energetic, and artistic while clearly representing customization and streetwear culture. The goal was to design something that speaks to creative minds who see shoes as a form of art and self-expression.

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My Solution

To capture the brand’s personality, I designed a graffiti inspired logo featuring a bear character in a hoodie to represent creativity, individuality, and urban style. The bright pink 3D lettering adds energy and dimension, giving the design a street art edge. The overall look combines playful and edgy elements, reflecting Sole Creations mission to make custom shoes that stand out from the crowd.