About the Client

Serenity Spa is a wellness spa that offers massages, facials, and body treatments designed to help clients unwind, recharge, and restore balance. The brand focuses on creating a peaceful and elegant environment where comfort, care, and calmness come together to promote inner harmony.

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The Challenge

The challenge was to create a brand identity that communicates calmness, luxury, and care without feeling overly feminine or cliché. The goal was to design something clean and sophisticated that captures the essence of relaxation while standing out from typical spa branding.

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My Solution

To bring Serenity Spa’s vision to life, I designed a refined logo featuring a soft floral illustration paired with elegant serif typography. The layout is minimal yet graceful, representing both nature and tranquility. I used a muted sage tone against a deep green background to create a soothing and balanced feel. These design choices come together to form a timeless identity that reflects Serenity Spa’s promise of peace, renewal, and well-being.